Understanding this ever-changing world


Understanding upcoming trends and making that information actionable can be a company’s strongest asset. It’s about understanding upcoming trends and the possible impact on your organization. Use trends to get ahead of changing customer expectations, to better understand your (new) competitors, to create amazing customer-centric business models, products, services or campaigns.



Our tool helps you to gather and categorize industry trends, identify those trends and add context to them and to share that knowledge within your organization to inspire and educate people.



We help your organization by kickstarting or improving on your trendwatching process. Our team has combined expertise in integrating trendwatching best practices across diverse organizations.



Book us for a keynote on trendwatching. We explain the importance, best practices and how to get actionable results. You can ask us to give tailormade presentations about your industry trends.


Why Trendbase

Trendwatching is a crucial, continuous process for each organization. We believe you shouldn’t only rely on consultants or annual reports. We want to empower organization to become a learning organization by setting up their own radar team. 

Taking the process in your own hands helps you to: 

  • Think about your future and step out your daily operations on a regular basis
  • Create a culture of innovation & awareness through the whole organization
  • Gain real-time insights in how your sector is evolving 
  • Apply insights directly to ongoing projects
  • Create new projects based on insights


The following companies trust us helping set up their corporate radar.